About FullSend

Our Mission

Sales has a personalization problem. Everyone knows personalized outreach works better—3-5x better, according to the data. But genuine personalization takes time: 15-20 minutes per prospect when you do it right.

That math doesn't scale. So teams compromise. They send templates with [First Name] swapped in and call it personalization. Prospects see through it instantly.

We started FullSend to solve this. Our mission is simple: make genuine personalization possible at scale. Every prospect researched. Every email relevant. No compromises.

3-5x

The reply rate improvement personalization delivers

What We Believe

🎯

Quality Over Quantity

We'd rather help you send 100 emails that get 20 replies than 1,000 emails that get 10. Volume without quality is just expensive noise.

🔬

Research Is the Foundation

Great emails start with great research. We invest heavily in understanding prospects—their business, their challenges, their context—before generating a single word.

🤝

Respect the Inbox

Every email you send affects your reputation and relationship with prospects. We help you earn attention, not demand it.

⚡

Automation Should Enhance, Not Replace

We automate research and writing so your team can focus on what matters: having real conversations and building real relationships.

📊

Data-Driven Decisions

We obsess over metrics that matter: reply rates, meeting conversions, pipeline generated. Vanity metrics don't pay salaries.

🚀

Continuous Improvement

Outreach best practices evolve constantly. We continuously refine our research and generation to stay ahead of what works.

Our Story

FullSend was born from frustration. We watched talented sales teams struggle with an impossible choice: personalize deeply and miss quota, or blast templates and burn their lists.

We saw SDRs spending 60% of their time on research and email writing—time they could have spent actually selling. We saw reply rates plummeting as prospects got better at filtering generic outreach.

"The problem wasn't willingness to personalize. It was the economics of personalization. We set out to change the math."

We built FullSend to automate the research that makes personalization possible. Deep company analysis. Contact-level insights. Pain point identification. Multi-email sequences that approach from different angles.

The result? Outreach that reads like your best rep wrote it, at the scale your pipeline requires.

We're still early in this mission. But every day, we help sales teams have more conversations, book more meetings, and close more deals—without sacrificing the quality that makes those outcomes possible.

What If Every Prospect Got Your Best Email?